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Trop-50 Your Business!

A few years ago, juice company Tropicana, owned by PepsiCo, introduced a lower-calorie, lower sugar line of drinks called “Trop-50”. The product has been successful as consumers are increasingly looking for healthier food products for themselves and their children....
Tips for Struggling Executives

Tips for Struggling Executives

Running a company or managing a team can be stressful work and can often have executives struggling in their professional or personal lives. How can an executive get out of this rut? How can they bounce back and motivate their team or their company to do the best work...

Don’t Let Employee Benefits Cause PR Problems!

Many people have expressed their views on the United Airlines story about Dr. Dao being pulled off his flight. Quickly forgotten that day was the fact that a week earlier, United had made headlines by not allowing some young women on their plane because they were...


This is Ben Baldanza’s first post on his business insights blog. Check back soon for more.